How do you convince people to ditch the freedom and stability that comes with a traditional car especially in places that lack good public transportation? Ava is a new EV concept brand meant to tackle this problem. 

Your Move.
There’s just something inherently fun and freeing zipping through traffic on a scooter or moped, something you can’t get from a car (especially in car logged cities). Your Move, celebrates this feeling while simultaneously challenging you to take ownership of how sustainable your ride is. 

The visual identity brings elements of vintage racing to a modern electric vehicle, further emphasizing the fun and competitiveness that can come with a daily commute. The brand is intentionally subverting the usual use of greyscale colors in traditional auto brands and even newer EV brands. Vibrant colors make the brand stand out as something modern and fresh while traditional racing elements retain a classic established feel. 

Stage: Pre-Seed 
Team: 0 Members ‎      3 Members 
Timeframe: April 2020 ‎      July 2020
Role: Freelance Creative Director
Team: Design@Devin_McGrath, Copy@Cole_Kennedy