Independent Creative Director
Brooklyn, New York
My practice crafts meaningful and memorable narratives at the intersection of culture and identity. Connecting with people in a meaningful way starts from a place of empathy. Understanding someones unique perspectives lets you articulate a purpose that resonates individually and creates change culturally.
I typically work with founders before launch to build a brand 1.0, or at a major inflection point, building an evolved brand 2.0. I also work with larger brands who have a more established project brief and scope. Occasionally, I work with filmmakers or celebrities on new ventures or experimental design work.
As a Creative Director, I curate a team of freelance talent thats tailored to the personality of the brand. I also help grow internal creative teams, nurturing the culture, structure, and support needed to make amazing work and happy people. The length of an engagement can be 4-8 weeks with projects that have an established brief (think campaigns, brand identities, websites) to 6-18 month collaborations working very closely together to build a brand, team, and culture.